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At Optimum Brands, we craft premium natural soaps designed for discerning retailers and wellness professionals. Our wholesale program offers competitive trade pricing, consistent supply you can rely on, and beautifully designed packaging that sells itself. Whether you're stocking boutique retailers, spas, or gift shops, we partner with you to deliver products your customers will love. Ready to elevate your offering? Apply for your wholesale account today.
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Two distinctive ranges. One prestige standard.
Botanical herbal soaps crafted in small batches. Classic shea butter soaps built to last. Both natural, both Lady Gray™.
Lady Gray™ – Prestige Personal Care
Lady Gray™ is a celebration of quiet luxury, heritage refinement, and the timeless rituals of personal care. Inspired by an era when elegance was unhurried and beauty was crafted by hand, the brand draws from the tradition of the lady's maid—an unsung artisan who created exquisite, natural preparations exclusively for her Lady. Each formula was considered, purposeful, and infused with care, transforming daily bathing into a moment of indulgence.
Today, Lady Gray™ reimagines this heritage for the modern world, offering prestige personal care that honours both craftsmanship and performance. The collection is thoughtfully divided into two distinctive soap ranges, each designed to suit different preferences while remaining true to the brand's refined character.
- 🌿 Natural botanical ingredients
- 🤲 Small-batch handcrafted herbal range
- 🧴 Long-lasting shea butter classic range
- 🌸 Signature florals: rose, lavender, jasmine, calendula & more
- ✨ Free from harsh synthetics
The handmade herbal soap range is the heart of Lady Gray™'s artisanal legacy. Carefully crafted in small batches using natural methods, these soaps feature botanical ingredients such as spearmint, rose, lavender, jasmine, and calendula. Softer by nature, these bars produce a creamy, rich, and luxurious lather that envelops the skin, evoking the indulgent preparations once blended in a private dressing room. They are sensorial, nurturing, and deeply comforting—ideal for those who value ritual, aroma, and a lavish bathing experience.
Complementing this is the classic commercial soap range, created with natural ingredients and enriched with nourishing shea butter. Fragrances of rose, lavender, violets, lily of the valley, and orange blossom reflect traditional florals favoured by society ladies of a bygone age. These soaps are harder-wearing and longer lasting, offering elegance with practicality. They are designed for daily use, maintaining their shape and beauty over time while delivering gentle, reliable care.
Together, these two ranges embody the dual nature of Lady Gray™: indulgence and endurance, artistry and refinement. Whether chosen for their sumptuous lather or their lasting performance, every Lady Gray™ soap transforms an everyday routine into an expression of prestige, grace, and timeless femininity. Explore the collection and find your ritual.
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Lady Gray™ - Handmade Soap - Calendula - Display Box 20pack
Regular price $170.00 AUDRegular priceSale price $170.00 AUD -
Lady Gray™ - Handmade Soap - Spearmint - Display Box 20pack
Regular price $170.00 AUDRegular priceSale price $170.00 AUD -
Lady Gray™ - Quality Shea Butter Soap - Violets - Display Box 20pack
Regular price $120.00 AUDRegular priceSale price $120.00 AUD -
Lady Gray™ - Quality Shea Butter Soap - Roses - Display Box 20pack
Regular price $120.00 AUDRegular priceSale price $120.00 AUD -
Lady Gray™ - Quality Shea Butter Soap - Orange Blossom - Display Box 20pack
Regular price $120.00 AUDRegular priceSale price $120.00 AUD -
Lady Gray™ - Quality Shea Butter Soap - Lily of the Valley - Display Box 20pack
Regular price $120.00 AUDRegular priceSale price $120.00 AUD -
Lady Gray™ - Quality Shea Butter Soap - Lavender - Display Box 20pack
Regular price $120.00 AUDRegular priceSale price $120.00 AUD -
Lady Gray™ - Handmade Soap - Rose - Display Box 20pack
Regular price $170.00 AUDRegular priceSale price $170.00 AUD -
Lady Gray™ - Handmade Soap - Lavender - Display Box 20pack
Regular price $170.00 AUDRegular priceSale price $170.00 AUD -
Lady Gray™ - Handmade Soap - Jasmine - Display Box 20pack
Regular price $170.00 AUDRegular priceSale price $170.00 AUD